Reagan's Marketing Blog

   If you are a woman below the age of 30 chances are you've probably heard about the brand Dolls kill. They have branded themselves "The Online Boutique for the Misfits & Miss Legits" They don't sell your typical type of clothing, instead they sell giant platform boots like  these , crazy festival outfits, unique accessories, and more. Their value proposition is all about being yourself, going against the grain. They want to showcase brands that feel the same way, whether you want to be pink and cutesy or wear all black with spikes and studs you will find something that suits your unique taste at Dolls kill.   As an online retailer with only a couple stores (one in San Fransisco and one in Los Angeles), most of their promoting is done online through social media, especially Instagram. When I went to their page to see what people have been saying and looked through the comments on their latest posts. The top three things I see people comment are "Thi...

   The Quarantine due to Covid-19 has had wide-reaching consequences. Unfortunately for a lot of businesses, the lockdown has meant closing their doors and losing sales. Most customers have turned to the web to get their essential items and more.  One of the biggest losses though has been the closing of gyms all over America. Due to this, there has been a rise in at-home gym programs and the need for gym equipment such as dumbbells, yoga mats, medicine balls, and more.  As the need for both comfortable clothing to wear around the house as well as activewear has risen, a lot of online activewear retailers have been thriving during this time as a result.   According to an article by News.com.au Stax Activewear is one of those retailers. Based in Australia this activewear brand saw all their stores close and their physical sales wiped out overnight. They adapted for the lockdown and launched a new line of their activewear called their Seamless Collection onli...